START UP FOREVER BOOK
“In the face of disruptive change, how do we become more agile?
More open to change?”
“How can we grow big and still act small?”
As the relentless pace of change forces established organisations to re-think old, outdated ways of working in search of greater nimbleness, these are the questions keeping leaders up at night.
Sahar Hashemi throws out the excuses that have previously stifled entrepreneurial behaviour in big companies. Contrary to popular thinking, she believes big companies acting like start-ups is neither unattainable, nor complicated. In fact, her approach–based on personal experience–is simple, intuitive and very human. There is no complicated theory or methodology. All it takes is a few key day-to-day behaviour shifts and actions.
Carl Nagel, Global Marketing Innovation Director
Jacobs Dowe Egberts
Allan Leighton, Chairman of The Co-operative Group,
Former CEO of Asda and Chairman of Royal Mail
Bob Kunze-Concewitz , CEO of Campari Group
Her deep experience with corporations makes her suggestions and her collection for do’s and dont’s very actionable.
She does not provide theory and that’s it. She is a change agent, a catalyst of change to drive entrepreneurship with a tangible and ready to use approach.”
Stefano Volpetti, Head of Global Babycare, Procter & Gamble
It belongs on the shelf of all managers working in big firms. ”
Costas Markides Professor of Strategy and Entrepreneurship,
London Business School