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START UP FOREVER BOOK

“In the face of disruptive change, how do we become more agile?
More resilient?
More open to change?”
“How can we grow big and still act small?”

As the relentless pace of change forces established organisations to re-think old, outdated ways of working in search of greater nimbleness, these are the questions keeping leaders up at night.

Sahar Hashemi throws out the excuses that have previously stifled entrepreneurial behaviour in big companies. Contrary to popular thinking, she believes big companies acting like start-ups is neither unattainable, nor complicated. In fact, her approach–based on personal experience–is simple, intuitive and very human. There is no complicated theory or methodology. All it takes is a few key day-to-day behaviour shifts and actions.

“These pages radiate the warmth and humour with which she has passionately spoken so many times about her own experiences as an entrepreneur and subsequent conversations with ‘big business’. There’s an oversupply of frameworks and tools at the disposal of the 21st century ‘intrapreneur’, but this common-sense canter through 10 habits and no less than 34 small but significant ‘shifts’ is a well-crafted wake-up call to the dormant entrepreneur in all of us. Inspiring, human, humble. Just like the author.”

Carl Nagel, Global Marketing Innovation Director
Jacobs Dowe Egberts

“This book is about how big companies learn more from smaller ones than visa versa; the biggest learning should be how to be big but entrepreneurial, in other words create an organisation that is driven by its own form of.”intrepreneurship”… these are the companies that will win!!!”

Allan Leighton, Chairman of The Co-operative Group,
Former CEO of Asda and Chairman of Royal Mail

“A must read book to help managers reflect upon and leverage their state of mind. Sahar Hashemi succeeds in reconciling the brain with the heart through common sense, thereby providing a toolkit to foster, build and maintain the entrepreneurial culture which established big companies need to survive in today’s world:”

Bob Kunze-Concewitz , CEO of Campari Group

“Sahar is a powerful catalyst to drive entrepreneurship within big corporations.
Her deep experience with corporations makes her suggestions and her collection for do’s and dont’s very actionable.
She does not provide theory and that’s it. She is a change agent, a catalyst of change to drive entrepreneurship with a tangible and ready to use approach.”

Stefano Volpetti, Head of Global Babycare, Procter & Gamble

“This is a wonderful book, full of ideas and practical tips on how to make the big established firm more entrepreneurial and innovative.
It belongs on the shelf of all managers working in big firms. ”

Costas Markides Professor of Strategy and Entrepreneurship,
London Business School