Act Like a Big Kid: The Importance of Being Clueless

• By Tim Ball

My brother and I started a business we were completely clueless about. It was a coffee business—the UK’s first coffee bar chain, an answer to Starbucks before it hit our shores. Our idea was good, but it wasn’t a market we really knew. I had been a lawyer all my working life and my brother a banker. We knew zero about coffee, about retail, about catering. It didn’t run in our family either. We were complete outsiders.
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